Macho Magic at Wrestlemania VII

Longterm booking. It's essentially a meme at this point. When Kofi Kingston referenced the famous "stupid" incident recently with Randy Orton from 2009, people jumped to make the "longterm booking" joke. That's because the idea of WWE actually booking a storyline longer than a week or two in continuity and character growth is laughable. But what, actually, is real longterm booking?

WWE Smackdown Live “Cowboy” Round-up: June 25th, 2019

In a weird way, it's kind of a testament to New Day that they've gone all the way from "UGH these jobbers" to "Hey, these guys are pretty good!" to "Wow, New Day are the hottest heels in WWE!" to "Is New Day the greatest tag team of all-time?" to "Wow, New Day literally was given the longest reign in WWE history. They are truly the best." to "Okay, this is getting a little stale" to "UGH it's fucking NEW DAY." It's come full circle. Pretty impressive really.