Macho Magic at Wrestlemania VII

Longterm booking. It's essentially a meme at this point. When Kofi Kingston referenced the famous "stupid" incident recently with Randy Orton from 2009, people jumped to make the "longterm booking" joke. That's because the idea of WWE actually booking a storyline longer than a week or two in continuity and character growth is laughable. But what, actually, is real longterm booking?