Looks like the Kevin Owens face turn is finally a full-go, which is long overdue. Dude is an awful, awful heel. The comedic timing is too on point to fight how great of a babyface he can be. Guy can be the modern day Dusty Rhodes if they play it right.
In a weird way, it's kind of a testament to New Day that they've gone all the way from "UGH these jobbers" to "Hey, these guys are pretty good!" to "Wow, New Day are the hottest heels in WWE!" to "Is New Day the greatest tag team of all-time?" to "Wow, New Day literally was given the longest reign in WWE history. They are truly the best." to "Okay, this is getting a little stale" to "UGH it's fucking NEW DAY." It's come full circle. Pretty impressive really.